Advancing Impact: Putting strategy to action through Moonshots and Accelerators
On its third day, the Global Sustainability Summit 2026 moves into the critical question of how we will make it happen?
On Day 3 in Bangkok, the focus was on the implementation of the vision and strategy. With over 30 years of experience, a presence in 100+ countries, and a global team of 350+ staff, Preferred by Nature operates at a scale where responsibility and complexity go hand in hand.
Our work spans 36.7 million hectares of certified forest land, engages 5,500+ organisations (including leading multinational companies and major retail and consumer brands), and impacts the lives of 890,000+ farmers, workers, and foresters worldwide.
Together, Preferred by Nature is ready to turn bold ideas into real-world action, understanding today, shaping tomorrow, and leading change.
As Peter Feilberg, Executive Director of Preferred by Nature said that it might be a different work five years from now, the question is whether we shape that change or react to it.
Today, the conversation stretches further, toward climate adaptation, measurable biodiversity, fair income and long-term resilience across global supply chains.
Hando Hain, Director of Strategy and Innovation, led the reflections of the third day and highlighted the broader context shaping these priorities and the need for innovation that is both strategic and scalable.
“According to The Global Risks Report 2026, climate change, extreme weather events and loss of biodiversity are the most remarkable risks identified by stakeholder groups. And alas, inequality is the most interconnected global risk identified by stakeholder groups for a second year running.”
Thus, Preferred by Nature’s Theory of Change remains consistent and relevant; and we believe sustainability is something that can be driven not just hoped for.
Creating Efficient, Digital-First Solutions
“We chose our strategic priorities not because they are easy, but because they will be hard, and because this is what the world needs and our mission deserves”, Hando remarks.
From what we have learned from our Moonshots 2028:
Climate change is no longer framed solely around mitigation. As highlighted during the sessions, adaptation has become equally critical. Rising temperatures, extreme weather, and shifting environmental conditions are already affecting how land is managed and how production systems function.
Fair income distribution remains fundamental. Maiprae Loyen, Member of the Board of Directors, emphasised the need for systems that are transparent, fair, verifiable, and scalable.
“If we’re working with smallholders, the supply chain must be transparent. Fairness should not apply only to smallholders, but to everyone in the supply chain. Each action and activity should be verifiable. And finally, it should be scalable.”
Enhancing biodiversity is also highlighted as an interconnected challenge. By enhancing strategic partnerships and collaboration with key stakeholders, Preferred by Nature’s already created enabling conditions and practical solutions to achieve quantifiable and lasting biodiversity impact.
Strategic engagement in China was identified as a critical lever for global impact. As one of the world’s largest consuming and producing markets, its influence across supply chains makes it central to scaling sustainability efforts.
At the same time, discussions highlighted the growing role of digital transformation in enabling this shift. This is where the Accelerators come in, which are focused on strengthening the organizational capabilities of Preferred by Nature. The three defined accelerators are focused on building well-designed systems, including access to reliable, integrated data; delivering a consistent and proactive client experience across different segments and further empowering Preferred by Nature staff as part of purpose-driven and engaging workplace to deliver on the organization’s mission.
This direction reflects Preferred by Nature’s focus on creating efficient, digital-first solutions that support both businesses and producers while empowering its staff to be the agents of change. Through a suite of client and partner tools, the organisation is enhancing its ability to deliver measurable impact—while also fostering a purpose-driven and empowering workplace.
Solidifying Our Commitment
Operating at a global scale requires clarity of purpose, strategic coherence, and the ability to continuously adapt to a rapidly evolving sustainability landscape.
The discussions over the past days reflect Preferred by Nature’s commitment to remaining mission-driven, forward-looking, and globally relevant. More importantly, it signals a focus both on defining actions for our ambitions, while strengthening the systems and empowering the people needed to deliver it.
This Summit is not only reinforcing collaboration and sharpening strategic direction. It is building the alignment and collective capability required to translate vision into measurable impact, across landscapes, supply chains, and regions.
“In a world that is turbulent and changing fast, it is easy to become fearful. But fear shrinks our thinking. What we need is faith over fear, with faith in our people and partners, and a commitment to stay focused on our mission and objectives while thinking big to deliver real impact,” Hando concluded.
With the ‘Why’, ‘How’, and ‘Who’ of Day 3 established, our focus shifts toward the impact that Preferred by Nature can have for tomorrow. Look out for our next Insight article as we commit on the wrap-up for Global Sustainability Summit 2026.
